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SEA LIFE RAINCAMPAIGN®

FRESH GREEN ADS has developed a
RAINCAMPAIGN for SEA LIFE Scheveningen.
Every time it rains the octopus of SEA LIFE
Scheveningen appears on streets and
cisterns with its tentacles holding the text:
"SEA LIFE never lets you go."

The RAIN CAMPAIGN appears in and around
Scheveningen. The people on the streets are
on a surprising way drawn to the wonderful
world of SEA LIFE Scheveningen when it
rains. When the streets dry up the octopus
disappears again. These striking and
environmentally friendly messages remain
visible up to six to eight weeks.

Click here for the octopus arms movie.

WHAT IS RAINCAMPAIGN®

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SURPRISING COMMUNICATION

The people behind RAINCAMPAIGN® love rain! We
developed a new way of communicating in the world of
advertising. Every time it rains the advertising campaign
appears on the street. We call this RAINCAMPAIGN®.

When the streets dry up the RAINCAMPAIGN® disappears
again. The communication will be visible on the street for at
least 8 weeks. RAINCAMPAIGN® is a new creative
advertising medium which can be relevant for marketers and
advertising agencies. RAINCAMPAIGN® can make a relevant
connection between the weather, the product and the
location. See a demonstration video above.

ENVIRONMENTAL FRIENDLY

RAINCAMPAIGN® is an innovative way of communicating. It
is an environmental outdoor advertising campaign using only
rainwater.

RAINCAMPAIGN PROJECTS

d-reizen raincampaign

D-REIZEN TRAVEL AGENCY

RAINCAMPAIGN® developed the holiday campaign for travel agency D-reizen. Every time it rains the message: ‘ARE YOU ALSO LONGING FOR THE SUN’ appears in 1000 locations in the Netherlands. The locations are carefully positioned round the 175 D-reizen stores.

Continental Tires Raincampaign

CONTINENTAL TIRES

RAINCAMPAIGN® developed the winter tire campaign for tire importer company Continental. The winter tires of Continental work better in rainy conditions.

The message ‘STOP QUICKER WITH CONTINENTAL WINTER TIRES’ appears in 500 locations in the Netherlands when it rains. The locations are carefully positioned in the areas of car parks, car park ticket machines and crowded places.